Internal Linking for SEO
Last Updated: 1/29/17
One of the power techniques we use is internal linking for SEO. To define internal linking as simply as possible, it is connecting one page on your website to another page on your website. The placement of links throughout your website is an important factor to successfully ranking your business. By adding internal links, you strengthen your search-optimized value. These links provide clean, clear paths for anyone visiting your site.
What’s The Point of Internal Linking?
- It allows for appropriate “user-flow”
By providing users with hyper-relevant content while they are in the process of consuming your content, you’re effectively leading them closer to converting.
- Google values optimized site structure, so be sure to build out relevant interlinking.
There are four main points to focus on when beginning the process of adding internal links to your website.
These points are:
- Understand the Content and Internal Link Relationship
- Use Naturally Occurring Links
- Be Mindful of Link Relevancy
- Use Moderation in Link Creation
- Internal Link Structure
Below we discuss the importance of each of these points in more detail.
- Understand the Content and Internal Link Relationship | Internal Linking for SEO
Because internal links are used with the pages of your website, it is crucial to build a strong foundation. To create more pages on your website, you must have an abundance of content. It is important to create as much quality content as possible. This offers the highest number of options for internal links. Google regularly performs crawls of the web for new content. If the content on your site is connected through internal links, crawling and indexation of your site happens a lot faster.
There are some that believe the most effective way to complete internal linking on your website requires a very complex process. These processes include layers of pages and mathematical formulas determining how many links should be used against the number of pages on your website. Internal linking doesn’t have to become so complicated. We believe in streamlining wherever possible. A good rule of thumb is to create as much quality content on your website as you can to create as many quality internal links as possible.
If you are in the beginning stages of building your website, or you are executing a complete remodel of your existing site, it may be helpful to begin following a content outline. This outline would contain goals you wish to achieve by a certain time. For example, every week aim to create x amount of pages with x amount of articles containing x amount of words. Sticking to this guideline will help ensure you continuously create new content, helping create more internal links.
- Use Naturally Occurring Links | Internal Linking for SEO
There are many reasons to use internal links. These links add value to your business, your website, and your reader. The value added to your reader is one of the most important points. When the reader sees an informative link on your site and it is seamlessly connected to your content, they are more than likely going to click on that link. Use points the reader will be interested in. Internal links that occur in a natural way result in visitors to your website staying longer and becoming more involved in the experience your site offers. We want to make it is as easy and natural as we can for the reader to click on these links. When you add internal links to your website you are essentially telling the search engine that your user content is of high quality. These links not only offer more information to your reader but simultaneously help boost your SEO and ranking. An example of a naturally occurring link:
” We have multiple locations, our main office is dedicated to client acquisition and SEO strategy,
located on the East Coast, our Florida SEO Office is in the heart of Cape Canaveral.”
- Be Mindful of Link Relevancy | Internal Linking for SEO
Although you may not need to take the incredibly complicated, somewhat scientific approach to internal linking, you do need a clear plan for the links you plan to implement. In this case, you want to be careful to not just create links for the sake of creating links. It’s important to decide upon relevant topics for your links that have a clear purpose. Make sure the content you plan to link has an easily identifiable connection to each other. Try to link content that offers a mutual enhancement of one another through your internal links.
- Use Moderation in Link Creation | Internal Linking for SEO
When creating your internal links, it is more important to focus on quality rather than quantity. You want to create many internal links, but creating an abundant number of mediocre links rather than a modest amount of high-quality links is not the best choice of method. It is difficult to identify an exact, cookie-cutter number of links you should create; this number varies from site to site. When executing your link creation, edit yourself along the way. Simply put, try to create as many links as you can that would be helpful to your reader.